I recently bought the echo dot and connected my Sonoff switches to have my home automated end to end with voice and the internet.
With the launch of voice assistant products such as Alexa, the internet which is usually used for Q&A queries are being channeled to hardware based voice assistant’s. Ad’s which fetch a lot of value from google searches will have a greater impact with regards to the company’s value.
Everyday users are experiencing new features on voice based assistants such as Siri, Alexa and Bixby and no one would want to hear an Ad as a response or from a speaker.
Time will soon tell a tale of awe, but for now I consider Google to be a startup which should look at ways to manage content visibility.