Email response vs reputation

Email response rates are signals of your reputation. Under 10%? You’ve got a problem.

You’re only as good as the people you know, that’s why it’s so worth it to make your reputation a priority. Your brand is what people think or say about you when you’re not around. When they see your name in their inbox, think about what you want their first reaction to be, If you follow these principles, your network will naturally widen into a solid foundation.

It’s not just about having another high-caliber LinkedIn connection or the email address of a person. Those are nice to have, sure, but the real win is knowing those people will respond when you need it.

Should tech firms include SEO in their maintenance ?

A lot of people have asked me to help them in SEO post a project completion though we’re an end to end product development firm at Pupa Clic. Its basically due to,

  • Trust
  • Ease of work
  • Communication wavelength
  • Skill set
  • Efficiency
  • Value

On a developer perspective SEO is hardwork due to constant monitoring of keywords towards a particular boost and the idea of examination / analysis of the existing content in the internet requires a lot of post work evaluation rather than creating something new.

Usually SEO comprises of,

  • Keywords Research and Placement
  • Add Meta Tags ,Meta Description, Meta Language
  • Creation of Robots.txt
  • Sitemap Creation and submit to search engines
  • H1, H2 ,H3, Tags
  • Canonical URL
  • Remove Broken Links
  • SEO Friendly URL
  • Image Alt tag, images optimization
  • Site Navigation Issues
  • Back links for site rank improvements concentrating on specific keywords
  • Weekly – Monthly reports
  • Comparison with previous reports
  • Advice for further optimizations

With on site SEO predominantly leading to SEO related code modifications on the platform, and site speed optimizations will lead to a boost in traffic, through performance improvements by

  • HSTS
  • Caching
  • Differing
  • CDN Utilization
  • 3rd Party internet pages such as AMP, Instant Articles, etc

It would be with best interests of the firm to bundle SEO with their maintenance post project deployment to maintain their works in trusted, reliable hands. Hence we’ve upgraded our deployment policy to cater towards SEO as part of our maintenance routine. Rightly stated by late Mr Steve Jobs

Why join the navy, when you can be a pirate ?

Why am I still bootstrapped 

Looking back 5 years from now, I can still remember walking the streets of Chennai with an ideology that people get technology. It was then I met a good friend of mine and explained to him the concept of a mobile app talking to electronics and his answer was “Hmm, hard to sell seeing not many had a smartphone”.

We now live in an era of technological breakthroughs were thoughts have been transformed to products and idealogies to implementations.

If you can generate Rs. 1 crore in annual revenue at Rs. 20 lakhs net profit, your business is viable but may not be fundable. If you can generate Rs. 10 crore in annual revenue at Rs. 20 crore net loss, your business is fundable but may not be viable. Always remember, when you raise a chicken for eggs, its overall health and survivability is important; when you raise a chicken for meat, the only thing that is important is its growth, that too as fast as possible.

My firm Pupa Clic is a services based firm so from day one the monetary aid was backed by a client to support their project development. From our first client Swan Electric Consortium and Engineering, no debts, Bootstrapped and strong our aim is to branch global this year. 

Why you would need to outsource your tech ?

I’ve been getting a lot of queries pertaining this topic, and it comes down to asking the question’s

  • How quickly do we need the solution ?
  • Which is the right technology to render the output ?
  • Do I need a scallable solution or a quick remedy ?

Outsourcing tech development is probably the best solution for any SME or Enterprise cause the outcome of the solution is pretty much structured and streamlined with regards to its functionality. But for a Researcher or Startup it should be the most best sought solution during its initial ideation stages as the following gets sorted during its development cycle :

  • Tech Hiring
  • Tech Management
  • Understanding next gen tech for rapid implementation
  • Scaling a MVP Solution
  • Product strategizing
  • Milestone management and evolution

When we ideate a product, the focus is on yielding an outcome but not the tech structures which render its capabilities, that’s where an outsourced firm plays a key role. They shape the solution, render it’s outcome and most often make sure its future ready towards other implementations such as Progressive Web Apps which is a recent trends in the Web Tech Space. You can try the basic version by clicking on the mobile icon and adding to home screen when viewing my site on your mobile browser.

Minimum Viable Product – MVP

I came across an interesting illustration and felt I would key in my thoughts for the same.

Firms and entrepreneurs usually get confused on which is the right way to execute an idea. The Agile or Waterfall development is the question in mind but cost and time is the question at hand. When it comes down to get an Minimum Viable Product done and deployed it’s actually neither of the queries, but weather the idea has references to an already existing system or not.

Let’s say the idea is to build a market place with the actors (customers / sellers / products to be sold / etc) in the structure as a USP (unique selling product), as long as the base execution of process flow remains the same a waterfall model would be best suited.

But if the market place say has a moderator in-between which governs the whole process, which isn’t the conventional way of the platform implementation an agile best suits it’s cut.

The risk is more when your exploring untouched waters

An agile – SCRUM implementation definitely lessens the flaws and assists as a catalyst to pivot with ease, there by making, out of the box implementations yield the best results.

Said that, it comes down to the Entrepreneur / Firm to have good understanding on the practical implementations of the systems to provide a sustainable MVP to scale.

What defines a Chief Technology Officer (CTO) ?

I came across an interesting read through a WordPress site (reference below) and it made me thinking, it’s best to share my views for the same.

Role of the Chief Technology Officer –

Had an interesting scenario with one of the firms I operate today (for the purpose of this post, I would refer this firm as Firm X) where the question in hand was how a sub domain which was meant for SEO overlooked from the CTO’s view. On my standpoint I was not aware this was a pressing issue as it wasn’t brought up as “Priority 0” execution. So, what’s the job role of a CTO ? should a CTO become a CPO / CIO / COO when there meets a requisite in an organization ? 

At Pupa Clic we’ve always worked hand in hand with the client/firm understanding the requisites, outlining the process flows and breaking down the milestones to be deployed along with functional and non functional testing, but the way we’ve worked with Firm X, is that they would list the tasks (product and deployment), prioritize them on what they would feel is best, we’d set the deadlines and execute the same. 

A Chief Technology Officer is one who understands the current technologies in the market and works towards, quick development and lower cost of deployment. The position predominantly works with the hierarchy a Chief Product Officer would list in requisites for the CTO to breakdown the best optimal solution for development and deployment.

A sound knowledge of current technologies is the key to achieve the same.

The way a CTO responds to scenarios raised and his job roles shift from a CTO to CPO / CIO / COO comes down to the firm in hand. Predominantly in the startup space I find the CTO provided with end to end strategic tasks such as “Build me a module which captures the GEO location in the background when the App is running”.

The CTO hits the drawing board, breaks down the functionality flow, analyses on existing tech stacks, freezes the data structures, builds a UI / UX layer to the whole process to adapt with the exiting visual feel, and then hits the code to achieve the same. The task is set, the execution is made along with not building a solution, but upgrading the product.

Point blank a CTO is defined in my view, one whose equipped to handle a task for deployment in a quick and optimal way.

At Pupa Clic, we’ve built a team equipped to handle tech stack in Apps, Web and Smart Electronics. From Node, Angular, Native, Embedded circuit development, Firmware code to Operating System kernel stacks we do it all, end to end. We’ve built and deployed from a media center Tablet App with an analytics – Ad manager backend to home automation solutions from the circuit to the App.

Those whom we’re affiliated call us a task force for Tech.

what’s your view ? Leave your responses in the comments below.