Should tech firms include SEO in their maintenance ?

A lot of people have asked me to help them in SEO post a project completion though we’re an end to end product development firm at Pupa Clic. Its basically due to,

  • Trust
  • Ease of work
  • Communication wavelength
  • Skill set
  • Efficiency
  • Value

On a developer perspective SEO is hardwork due to constant monitoring of keywords towards a particular boost and the idea of examination / analysis of the existing content in the internet requires a lot of post work evaluation rather than creating something new.

Usually SEO comprises of,

  • Keywords Research and Placement
  • Add Meta Tags ,Meta Description, Meta Language
  • Creation of Robots.txt
  • Sitemap Creation and submit to search engines
  • H1, H2 ,H3, Tags
  • Canonical URL
  • Remove Broken Links
  • SEO Friendly URL
  • Image Alt tag, images optimization
  • Site Navigation Issues
  • Back links for site rank improvements concentrating on specific keywords
  • Weekly – Monthly reports
  • Comparison with previous reports
  • Advice for further optimizations

With on site SEO predominantly leading to SEO related code modifications on the platform, and site speed optimizations will lead to a boost in traffic, through performance improvements by

  • HSTS
  • Caching
  • Differing
  • CDN Utilization
  • 3rd Party internet pages such as AMP, Instant Articles, etc

It would be with best interests of the firm to bundle SEO with their maintenance post project deployment to maintain their works in trusted, reliable hands. Hence we’ve upgraded our deployment policy to cater towards SEO as part of our maintenance routine. Rightly stated by late Mr Steve Jobs

Why join the navy, when you can be a pirate ?